top of page
ID VISUAL_KELY 2024-12.png
ID VISUAL_KELY 2024-09.png

[01]

Desafio da Ponte

[Authen Running]

[02]

Dia da Responsa

[Ambev &

Zé Delivery]

[03]

Boutique Filmes Redesign

[Boutique Filmes]

[04]

The Black Judogi 

[Prio]

[05]

Slide é Rider

[Rider]

[06]

Edital Oi de Patrocínios Culturais

[Oi Futuro]

[07]

Airborne problem & solution intro

[Flikli]

Keep Going

[01]

Art Direction,

Brand Experience

Desafio da Ponte

[Authen Running]

IMG_2.jpg

For Authen’s presence at Desafio da Ponte, the project translated the brand’s visual language into a physical experience. The space was designed to bring Authen closer to runners and become part of the race experience, set against the challenge of crossing the largest bridge in the Southern Hemisphere.

[02]

Storyboard

Dia da Responsa

[Zé Delivery]

To promote a balanced game and encourage the responsible consumption of alcoholic beverages, Ambev and Zé Delivery took part in Global Beer Responsible Day. One of the most iconic moments in the brand's calendar receives a special video to present another edition of the project, this time featuring Igão and Dan Lessa.

[03]

Art Direction;

 Redesign

Boutique Filmes Redesign

[Boutique Filmes]

Boutique filmes.png

A redesign project focused on rebuilding the Boutique’s visual identity to reflect its new phase. The process aimed for modernization and graphic consistency, resulting in a more current, authentic, and cohesive design system. 

[04]

Art Direction; Letterings; Key Visual

The black Judogi

[Prio]

A PRIO campaign created to celebrate

Rafaela Silva's journey, the greatest athlete in 

Brazilian judo. A tribute that goes far beyond

the tatami. Visual communication and illustrated letterings created to celebrate and remember important moments of her career.

[05]

Art Direction; Key Visual

Slide é Rider

Rider

fundo-slide.png

A campaign celebrating an icon that defined a category: the "Tipo Rider" slide. Nearly 40 years later, it keeps evolving, connecting past, present, and future. With Gabriel O Pensador, Xamã, and Hariel, and powered by Rider R Power, the brand reinforces its legacy — uniting generations through attitude and originality.

Let's Work Together!

Let's Work Together!

© Kely Maria 2026

Let's Work Together!

bottom of page